WHO ARE WE?

ELEVATE is the UK’s largest, full-funnel retail media platform available from a multi-category retailer today. It delivers unmatched breadth, depth and scale for brands across Frasers Group's audience of over 32 million customers via its 750 UK stores and expanding gyms, shopping centres/outlets, and digital network.

WHY ELEVATE?

Five reasons the UK's most ambitious brands choose ELEVATE, and keep coming back.

Scale & Precision

Scale & Precision

Industry-leading UK 1PD audience coverage is our superpower, with over 32 million customers, we can effectively target bespoke audiences directly at scale.

Category Breadth

Category Breadth

Wide X-category coverage, from sports to luxury, gaming to premium and beyond. All key categories except food.

Omni-Channel Reach

Omni-Channel Reach

Comprehensive omni-channel media inventory, including in-store, onsite, offsite and unique experiential opportunities.

Measurement & Accountability

Measurement & Accountability

Extensive post-campaign closed-loop reporting, giving you a clear, confident view of exactly what your investment delivered.

Proven Performance

Proven Performance

High-impact performance, 70+ leading brands activated, with strong campaign results and an 86% brand repeat booking rate.

CASE STUDY - SALOMON XT-EVR

Real results from a real partnership. Here's how ELEVATE helped Salomon dominate a competitive Q4 from first touch to final conversion.

The challenge

THE CHALLENGE

Cutting Through in a Competitive Q4

For the launch of the Salomon XT EVR collection, the objective was clear: drive sustained visibility and conversion across a fiercely competitive Q4 trading period. The range needed to cut through at every touchpoint, from first discovery to purchase.

The approach

THE APPROACH

A True Multi-Channel Activation

Across 9 weeks, ELEVATE delivered a multi-channel campaign spanning in-store, digital, CRM and influencer activity, guiding customers from awareness through to conversion. The campaign opened with a 6-week full-funnel activation phase, designed to build early visibility and drive engagement across every channel.

The results

THE RESULTS

Numbers That Speak for Themselves

The results were decisive. Phase one delivered a +25% increase in sessions and a +79% uplift in in-store product performance, with CRM achieving an outstanding 43% open rate. As the campaign shifted into its amplification phase, powered by influencer and paid social activity, reach scaled to 1M, generating 2.3M impressions and a +77% uplift in XT EVR sales versus the prior period.

The takeaway

THE TAKEAWAY

Authentic Connection Drives Real Conversion

Authentic creator alignment was central to the campaign's success, turning engagement into action and awareness into sales. The result was a connected, end-to-end campaign that built momentum, scaled reach, and converted with purpose. A blueprint for what's possible when retail media is done right.

OUR RETAIL BRANDS

Frasers

Frasers

Flannels

Flannels

Sports Direct

Sports Direct

USC

USC

GAME

GAME

Cruise Fashion

Cruise Fashion

I Saw It First

I Saw It First

Evans

Evans

Jack Wills

Jack Wills

18 Montrose
Amara
Coggles
Studio